Reading the Rabbit: Explorations in Warner Bros. Animation

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Title:

Reading the Rabbit: Explorations in Warner Bros. Animation

Author:

Kevin S. Sandler

Date published:

1998

Publisher:

New Jersey: Rutgers University Press

ISBN: 0813525373 (cloth: alk paper), 0813525381 (pbk.: alk paper)

Description


This collection of essays looks at the history of Warner Bros. Animation, compares and contrasts it with Walt Disney Studio, charts the rise and fall of creativity and daring at Warner’s, and analyzes the ways in which the studio was for a time transgressive in its treatment of class, race, and gender. The book reveals how safety and commercialization have, in the end, triumphed at Warner Bros. just as they much earlier conquered Disney. The book also discusses fan parodies of Warner Bros. animation on the Internet today, cartoons that were censored by the studio, and the merchandising and licensing strategies of the Warner Bros. studio stores.


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