Building a Company: Roy O. Disney and the Creation of an Entertainment Empire

Bob Thomas

1998

New York: Hyperion

ISBN: 0786862009

Description

This book depicts the Disney brothers’ unique relationship. The book presents the business acumen of Roy in such matters as licensing, the forming of the original Mickey Mouse Clubs and the retention of TV rights of Disney products as early as the 1930s. The author covers as well Roy’s part in the company’s going public, its financial restructuring after W.W.II, the production of feature films like Fantasia, and the creation of Disneyland, leading to the Florida land-buy necessary for DisneyWorld. This book is largely for those concerned with the running of a business as well as the history of animation, and how Disney came to be. 

References:

• Thomas, Bob. Building a Company: Roy O. Disney and the Creation of an Entertainment Empire. New York: Hyperion, 1998. Print.